5 content marketing ideas for hoteliers

Have you ever heard the phrase "content is king"? This also has a certain validity in the hotel industry. Hoteliers use content marketing not only to attract new guests, but also to improve their online reputation. Here you can find out more about the importance of content marketing for hotels and how you can implement it in your marketing strategy.

CHIANG MAI, THAILAND - AUG 26, 2018: A woman holds Apple iPhone X with Instagram application on the screen at cafe. Instagram is a photo-sharing app for smartphones.

The most important facts at a glance:

  • Content marketing is a powerful tool for reaching your target group and increasing your hotel's online presence.
  • You can use different types of content for your content marketing strategy - from blog posts and videos to social media posts and infographics.
  • Customer testimonials are a very effective way to convince travellers to choose your hotel instead of the competition.

Why is content marketing important for hoteliers?

At a time when travellers rely heavily on online resources for their planning, content marketing offers hotels a way to connect with potential customers and stand out in the industry. Here are more reasons why hoteliers should pay more attention to content marketing:

  • It allows you to create valuable and engaging content that captures the attention of your target audience.
  • By producing high-quality content, you can demonstrate your expertise in the hotel industry.
  • Google rewards websites that produce valuable and relevant content. This leads to better search engine rankings and more organic traffic to your website.
  • By publishing blogs, social media posts and videos, you can engage with travellers and answer their questions - creating a stronger connection between you and potential guests.
  • With compelling content, you can emphasise your hotel's unique selling points and convince your target customers to choose you over the competition.

5 ideas for successful hotel content marketing

Now that you know how important content marketing is for hoteliers, we'll show you various ideas that you can use to make content marketing work for you:

1. Start blogging: Blogs are by far the easiest way to start your hotel content marketing. They give you the opportunity to cover a range of topics that will be of interest to your target audience. To get started, you need to research the most important keywords in your industry. You can then use this to create different types of content, such as listicles and how-to guides. Guest posts from professional travel writers are also recommended.

2. Increase awareness with videos: People are better at remembering audiovisual content than pieces of text. This is why videos are such a popular marketing tool. You don't need to have a big budget to produce video content for platforms like Instagram and TikTok. With just a behind-the-scenes look, you can reach many potential guests and show your hotel from its most human side.

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3. Connect with your target audience via social media posts: As of October 2023, there are more than 4.95 billion social media users worldwide. To reach this audience, you should be active on various social media platforms. Facebook, for example, is useful for posting important news about your hotel. Many hotel owners and marketers also use Instagram to share visually appealing images of their accommodation as well as stunning scenery from the surrounding area.

4. Inform your target audience with infographics: Infographics are a great way to condense a lot of information and make content more engaging. For example, you can use infographics to inform potential travellers about what they should pack for their next trip. Infographics are also useful to show interesting statistics and figures as well as relevant information about the region.

5. Convince your target group with customer testimonials: Testimonials from your guests are an incredibly powerful way to show why travellers should book your hotel. Last but not least, internet users are suspicious of marketing techniques and advertising. They prefer to hear from a verified guest describing their great experience at your hotel.

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