Reasons for a Content Partnership

• With over 88 million users per year, HolidayCheck is one of the most influential online travel platforms in the German-speaking market. Every month, millions of travelers visit HolidayCheck to research hotels — and to make their booking decisions.

• For hoteliers, this means one thing: Actively collecting HolidayCheck reviews directly increases your visibility, credibility, and booking potential.

1. Structured guest feedback

HolidayCheck reviews are more than just ratings - they are structured, meaningful guest feedback.

Each review gives you clear insights into what guests appreciate and where there is room for improvement. By analysing trends in your reviews, you can identify strengths of your service, address recurring issues and continuously improve the guest experience. Each review becomes a powerful tool for quality management and long-term success.

2. Regular reviews improve the ranking and your booking chances

Current reviews are a decisive factor for your hotel's ranking on HolidayCheck. The more frequent and up-to-date your reviews are, the better your ranking - which increases your chances of more clicks, enquiries and bookings.

3. Your reviews have an impact far beyond HolidayCheck

Over 70 travel companies integrate HolidayCheck reviews on their platforms - including well-known brands such as TUI, DERTOUR and Alltours.

As a result, your HolidayCheck reviews determine your visibility and booking figures across all platforms. Some providers even only include hotels in their portfolio if a certain HolidayCheck recommendation has been achieved.

4. Increased chances of receiving the prestigious HolidayCheck Award

Recent guest reviews not only improve your ranking, but also increases your chances of receiving the HolidayCheck Award - one of the most trustworthy and prestigious seals of quality in the travel industry. The award is a visible sign of guest satisfaction and excellent service and increases your credibility with travellers and travel partners alike.

Requirements for the HolidayCheck Award in your region:

• Award period from December to November of the following year
• At least 50 new reviews during the award period
• At least 90% recommendation rate overall + for the reviews collected during the award period
• No violations of the Code of Conduct

5. Recency matters: How new reviews influence your recommendation rate

All published reviews contribute to your HolidayCheck recommendation rate, but their influence depends on how recent they are:

• New reviews have full weight (factor 1.0)
• Reviews that are one year old only count for half (factor 0.5)
• Older reviews continue to lose influence over time
• If your current recommendation rate does not meet your expectations, collecting new reviews is one of the most effective ways to improve it long term.

Already satisfied with your overall rating? Then it requires continuous effort to maintain it. As older reviews lose value, even a single negative review can have a significant impact on your overall rating. Collecting new guest reviews regularly will help you stabilise your good performance and protect your ranking from fluctuations.

6. Better visibility on Google

Current reviews also increase your presence in Google searches. Search engines prefer hotels with regularly updated, relevant content - and that's exactly what HolidayCheck reviews offer.