Strong holiday vibe, a clear message and a clear call-to-action.

Content structure

• Text and message: Maximum 8 words, emphasise clear benefits ("All-inclusive Corfu from €799").
• Destination: The specific holiday destination should be clearly visible (e.g. "Cala Millor, Mallorca").
• Call-to-action: Call to action in the imperative (e.g. "Book now")

Design & technology

• Imagery: High-quality holiday images with an emotional character (e.g. turquoise blue sea, pool, palm trees, beach).
• USP: emphasise the advantages of your hotel in the images (e.g. great location on the beach, large pool, etc.).
• Legibility: Sans-serif fonts, at least 18 px font size, sufficient contrast.
• Logo placement: optional, top left or bottom right, max. 10 % of the banner area.

Optional creative service

You also have the option of having your campaign banners created by our design team. These creatives follow the HolidayCheck look & feel and have been proven to achieve above-average results:

• Recognition & Trust: HolidayCheck designs fit seamlessly into the portal and are perceived as particularly relevant by users.
• Higher click-through rate: A/B tests show up to 35% higher CTR for creatives with HolidayCheck branding.
• Time saving: We deliver the advertising material, you just provide input and approval.

Any questions?

If you are unsure whether a creative fulfils the requirements, please contact us. Our design team will be happy to check your assets and provide feedback or, if required, take over the complete design.