Exclusive insights: How Delphin Hotels are boosting their performance

The Delphin Hotels & Resorts Group includes seven 5-star hotels on the Turkish Mediterranean coast. These hotels consistently rank among the top hotels in global hotel rankings. To take its booking volume to the next level, the Delphin Hotels & Resort Group used HolidayCheck display ads. But these were not the only factor responsible for the campaign's strong performance. Read the full article to find out the whole success strategy.

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The most important results in a nutshell

22.55% more revenue was generated
There was a 9.21% increase in bookings
Overall reach increased by 6.08% (*hotel session for all Delphin hotels in 2023 vs. 2024)

Delphin Hotels & Resorts Group: A renowned hotel chain from Turkey

The hotel chain's seven 5-star hotels are located directly on the beach in the resorts of Okurcalar near Alanya and Lara, a suburb of Antalya. Numerous awards prove the quality of the hotels: TUI Top Quality, TUI Environmental Champion, TripAdvisor Travelers' Choice, HolidayCheck Top Lists, Fortune 500 rankings (2018–2022). These high standards are achieved through decades of experience, high customer satisfaction and well-trained hotel staff.

The challenge: Increase booking numbers without intrusive advertising

The aim of the collaboration with HolidayCheck was to increase booking numbers – but not exclusively through traditional advertising. This was important because the hotel brand did not want to be perceived negatively by potential guests as a hotel that advertises heavily. Another challenge of the project was that initial concerns were raised about the negative impact on the average daily rate (ADR).

The solution: a combination of HolidayCheck display ads and vouchers

More specifically, this means: a CPO deal with voucher incentives and accompanying native banners. This achieved the following:

Creating booking incentives despite high prices
Targeted acquisition of potential guests from competitors and generation of a competitive advantage by placing above all competitors in the hotel list
Avoid scatter losses

Conclusion

The approach taken by Delphins Hotel & Resort Group and the resulting outcomes demonstrate that a combination of vouchers and display ads can lead to strong performance. Another positive aspect is that concerns about ADR were mitigated by the sharp increase in bookings.