Drone footage and 360° content allow guests to experience the resort even before they book: they gain a realistic impression of its location, facilities, rooms and atmosphere. This helps to reduce uncertainty and effectively convert existing interest into bookings.

Anissa Beach Hotel

As a popular holiday resort in Crete, the Anissa Beach Hotel focuses on providing a holiday experience that combines relaxation, hospitality and the Mediterranean way of life. In a highly competitive market, digital presentation is becoming increasingly important. To give guests an authentic impression of the resort even before they book and to build trust, the hotel opted to use innovative 360° tours and high-quality drone footage.

The challenge

The Anissa Beach Hotel benefits from high demand in one of Crete’s most popular holiday regions. At the same time, the hotel operates in a highly competitive market where many options are similar in terms of facilities, location and pricing. Added to this was the fact that potential guests had only limited insight into the hotel grounds and the actual holiday experience before booking. The resulting uncertainty during the decision-making phase meant that existing interest could not always be successfully converted into bookings.

Product positioning: Premium Content Bundle

The Premium Content Bundle is a conversion-focused product within the HolidayCheck portfolio – designed for hotels experiencing high demand in highly competitive markets. Through immersive visual content, potential guests gain a much clearer and more realistic understanding of the hotel even before booking.

The bundle combines:

• 360° tours for complete spatial transparency – including room categories and hotel areas
• Drone footage for an immersive overview of the entire resort experience

• Greater clarity and confidence when making a booking decision
• Greater confidence in decision-making and higher booking conversion rates