Hotels in Crete demonstrate just how effectively premium content can influence booking decisions: with immersive drone videos and interactive 360° tours, potential guests can get a realistic impression of the entire hotel experience even before they book.

Vantarakis Hotel Collection

The Vantarakis Hotel Collection brings together exclusive 5-star resorts along the Cretan coast and embodies modern luxury, authentic hospitality and the Mediterranean way of life. The family-run hotel group based in Georgioupolis combines stylish architecture, high-quality service and Cretan tradition to create unique holiday experiences with a distinctive character.

The challenge

Despite high demand, fierce competition and the lack of differentiation between similar offers made it difficult for potential guests to decide which booking to make. As a result, some of the existing booking potential remained untapped.

Product positioning: Premium Content Bundle

The Premium Content Bundle is a conversion-focused product within the HolidayCheck portfolio – designed for hotels experiencing high demand in highly competitive markets. Through immersive visual content, potential guests gain a much clearer and more realistic understanding of the hotel even before booking.

The bundle combines:

• 360° tours for complete spatial transparency – including room categories and hotel areas
• Drone footage for an immersive overview of the entire resort experience

• Greater clarity and confidence when making a booking decision
• Greater confidence in decision-making and higher booking conversion rates
• Premium content significantly increases the booking contribution per user