Partner News

At home, we diligently sort our rubbish, take quick showers and shop mindfully. Yet as soon as we arrive at our holiday destination, different rules seem to apply: Towels are changed daily, more food ends up on our plates at the buffet than we actually eat, and when shopping, impulse counts for more than any thought about packaging or origin. Our representative study shows just how big this difference really is – and why it concerns us all.

Drone footage and 360° content allow guests to experience the resort even before they book: they gain a realistic impression of the location, the facilities, the rooms and the atmosphere. This helps to reduce uncertainty and effectively convert existing interest into bookings.

The HolidayCheck Review Report 2026 reveals that the way people leave reviews is strongly shaped by their generation. While some users compare experiences in a structured and analytical way, others react spontaneously and emotionally, consciously sharing their experiences as part of their digital identity.

In view of the rapidly advancing climate change, hotels also bear a great responsibility in reducing CO₂ emissions. But not only that - their guests now also expect a certain level of sustainability.

Hotels in Crete demonstrate just how effectively premium content can influence booking decisions: with immersive drone videos and interactive 360° tours, potential guests can get a realistic impression of the entire hotel experience even before they book

In the year 2026, we will have the honor of awarding the well-established HolidayCheck Award for the 21th consecutive time to the most popular accommodations worldwide!  In 2026, a total of 717 accommodations can look forward to being honored with a HolidayCheck Award, 173 of which will receive a Gold Award.