Partner News

While TikTok was initially ridiculed as a pure Gen Z platform for over-the-top dance videos, it is now one of the most important social media platforms for marketers. In this article, you can find out how to use TikTok profitably in the hotel industry and which best practices you should follow.

In hardly any other industry does guest loyalty play such a decisive role as in the hospitality industry. Hotels and holiday homes thrive on satisfied guests returning. Loyalty programs that reward loyal guests and bring them one step closer to their next booking have proven to be particularly successful in this respect. Keep reading to find out how you can develop your own loyalty program for your hotel guests.

Search engine optimisation (SEO) helps you to achieve a higher ranking on the search engine results pages (SERPs) with targeted measures and thus be found by your target group. Here are tips to help you take your SEO to the next level.

Your hotel brand is much more than just your name or logo. It encompasses everything from the personality and values of your hotel to how it is perceived by your customers. In this article, we take a closer look at hotel branding, its importance in the industry and its key elements.

The hospitality industry is a highly competitive sector. To ensure the success and economic sustainability of your hotel, you need an effective marketing strategy. We'll show you what a marketing automation is and how your hotel can benefit from it.

From booking to check-out - emails are an extension of your reception. They not only provide your guests with important information about their stay. They also help you to market your hotel and build a relationship with your guests. In this article, we show you the most important emails you should send to your hotel guests.

Have you ever heard the phrase "content is king"? This also has a certain validity in the hotel industry. Hoteliers use content marketing not only to attract new guests, but also to improve their online reputation. Here you can find out more .

Vouchers are an important marketing tool for hoteliers, with which they can both convince new guests to make a booking and encourage regular guests to return. Read here how you can design an efficient voucher strategy and what advantages it offers.

Expand your product range to include rental cars for your customers.

With WebPush notifications, you can easily reach more potential guests and increase the contact with them. We explain how to make the best use of this function and why you should include them into your marketing.

Social media marketing for holiday accommodation can be key to increasing visibility, direct bookings and brand awareness. We tell you what you should be mindful of.

The Business Center is your personal and free access to your hotel profile at HolidayCheck. We show you step by step how to present your hotel in the best light.

Motivate your guests to write a review with the right tools from HolidayCheck.

Make usage of our checklist to create your perfect hotel profile on Holidaycheck. A perfect profile will help you to convince potential customer and to increase the booking conversion.

In order to stand out from the multitude of accommodations, high-quality and up-to-date pictures are crucial. Use your photos to show what makes your accommodation stand out and why future guests should book their stay with you.  

A guest reviewed your accommodation on HolidayCheck ? Then your property has been “Reviewed on HolidayCheck”! We explain below what this means, as well as what you personally can do with it.