The HolidayCheck Travel Report 2025

Year after year, travelers have numerous questions about their trips and turn to HolidayCheck for answers. They compare offers, read reviews, and make informed decisions. The Travel Report creates transparency and provides an objective view of the package holiday market. We present the key insights.

The Key Findings at a Glance

• A strong last-minute season expected
• On average, families are booking their vacations 10 days earlier this year than in 2024
• Rising stars: Hungary, Oman, and Albania have the potential to become popular holiday destinations for package tours in the coming years
• The best travel destinations according to HolidayCheck reviews

The current booking situation is considered rather cautious. However, despite this cautiousness, a particularly strong season for last-minute bookings is predicted for the summer.  

This forecast is based on current market analyses and observed booking behavior, which shows an increased tendency towards spontaneous booking decisions. In light of this, we recommend preparing for the upcoming season now to meet the last-minute booking preferences of customers and present them with attractive offers.

Away from the classic tourist hotspots, more and more countries are gaining popularity. Oman, Hungary, and Albania impress with diversity, charm, and attractive prices – ideal alternatives for travelers seeking new holiday experiences.

Oman – Exotic Between Desert and Sea
Oman has long been a hidden gem for independent travelers, but especially the green south of the country, around Salalah, is increasingly becoming a package travel destination. More and more hotels are being built here, attracting visitors with stunning beaches, oriental culture, and a subtropical climate.

Hungary – Affordable and Versatile
Hungary stands out with an excellent price-performance ratio for accommodations, meals, and leisure activities. Wellness and health tourism, Lake Balaton, Budapest, and the traditional wine-growing regions like Tokaj are particularly popular.
The country combines culture, relaxation, and nature experiences at affordable prices, making it increasingly attractive as a package travel destination.

Albania – The Undiscovered Hidden Gem
Albania is still a true hidden gem, but its impressive nature and authenticity are attracting more and more travelers. The region around Himara, about four hours south of Tirana, is especially captivating with its beauty.

The Top Countries with the Best Value for Money

Travelers are increasingly paying attention to the balance between price and quality. These countries particularly stood out:

• Maldives – Tropical luxury resorts that are worth the price
• Egypt – Dreamy beaches and resorts at attractive prices
• Austria – Excellent hotels, outstanding service, and a strong value for money

Best Vacation Regions with the Best Value for Money

Not only countries but also specific regions stand out. Particularly popular are:

• South Tyrol (Italy) – Breathtaking Alpine landscapes, rich cultural treasures, and vibrant traditions
• Tyrol (Austria) – The perfect combination of nature, hospitality, and top-class accommodations
• Marsa Alam & El Quseir (Egypt) – Top beach destinations with fair prices
• Salzburg Region (Austria) – Diverse holiday offerings for every budget
• Hurghada (Egypt) – Excellent all-inclusive resorts and great price levels

More and more travelers are planning their vacations early to secure the best deals. A recent analysis shows that both families and couples are booking earlier in 2025 compared to the previous year.

Families: Early Planning for the Perfect Vacation

Families are booking their vacations an average of 202 days (about 6.5 months) in advance – 10 days earlier than in 2024. This early planning allows them to take advantage of early bird discounts, secure the best accommodations, and align their trip with school holidays and other commitments.

Couples: Flexible, Yet Early Booking

Couples are planning their vacations an average of 154 days (about 5 months) in advance – 6 days earlier than in 2024. While they are more flexible than families, there is also a trend toward earlier bookings to choose from a wide range of options and secure attractive deals.

You can find the complete travel report here:

THE HOLIDAYCHECK TRAVEL REPORT 2025