This information belongs in a hotel newspaper

For many, a cup of coffee, an energy-rich breakfast and a newspaper are part of a successful start to the day. That's why it's a good idea to serve your guests your own hotel newspaper with their breakfast. With the help of this, you can provide your guests with valuable information about their stay and offers. You also put your service in the spotlight and strengthen your branding. In this article, you will learn what should be included in a hotel newspaper and what needs to be considered when creating it.

A hotel newspaper should fulfil these tasks

The benefits of a hotel newspaper relate to three areas:

- Inform: First and foremost, the hotel newspaper serves to provide your guests with information relevant to their holiday. This includes news, for example, but also the history of the hotel as well as travel tips and your current programme.

- Entertain: Of course, the newspaper should also have an entertainment value. Depending on your clientele, you can include, for example, puzzles, colouring templates for children and recipes.

- Sell: This factor should not be underestimated either. Use your hotel newspaper to connect your guests with your additional offers. Vouchers, for example for your hotel restaurant or a massage, are also suitable for this.

What information should a hotel newspaper contain?

There is no basic recipe for a hotel newspaper. What information you ultimately include depends strongly on your type of accommodation and your target group. Below you will find some ideas:

- Excursion tips: Point out excursion possibilities and sights in the region to your guests. This also includes routes and hiking trails. Also include opening hours and information on how to get there.

-Information about your own facilities: Use your hotel newspaper to promote your facilities and offers. For example, if your accommodation has a restaurant, you can present the restaurant and point out the opening hours. The same applies to additional offers from the wellness area or childcare.

- Vouchers and coupons: This ties in with the previous point. So you can offer vouchers and coupons in your hotel newspaper, which guests can then use for your service and facilities.

- Events: Use your hotel newspaper to draw attention to your own events as well as events in the region.

- News and weather: Inform your guests daily about the weather and news from your holiday region.

- Insights behind the scenes: As for your website or blog, you should create posts that show your hotel brand from its human side. Likewise, you can highlight the company history and talk about innovations in your accommodation.

Examples for a hotel newspaper depending on the target group

As already mentioned, the content of your hotel newspaper is largely determined by your target group. You need to put yourself in your guests' shoes and provide information that is relevant to them.

Here you will find example topics for your hotel newspaper depending on the type of hotel:

Family hotel

If your target group consists of families with children, you should design your hotel newspaper with children in mind. Include comics, colouring pictures and puzzles and offer parents a short break while the children are busy. In addition, you should provide information about the children's programme and excursions tailored to families.

Wellness hotel

Explain massages and beauty treatments in your hotel newspaper and give tips on relaxation exercises. You can also offer beauty products.

Hotel in the big city

Provide your guests with daily recommendations for museums, tours and sightseeing. You should also provide information about events in the city. Point out that holidaymakers can easily book their tickets via the concierge. Also report about events with live music in your hotel and point out specials like a happy hour.

Mountain hotel

In winter, provide your guests with winter sports tips. This includes open slopes, ski rentals and the current snow conditions. In summer, on the other hand, you can provide information about hiking trails, sights and viewpoints. You can also advertise skiing and hiking equipment.

Conclusion: Hotel newspaper - still an effective advertising medium

If you provide your guests with a hotel newspaper containing valuable information, your guests will appreciate the extra effort. They start the day well informed and know about all your facilities and their opening hours. Besides, the hotel newspaper is also an easy way to entertain your visitors and sell additional offers at the same time.