Digital advent calendar for hotels - popular with 
guests?

Advent calendars sweeten the pre-Christmas season for young and old. The calendars, traditionally filled with treats, are now also used in digital form in the hotel industry. They decorate numerous hotel websites and social media channels and are used to market Christmas content, such as sweepstakes. Here you can find out what advantages a digital advent calendar offers your hotel and what you should bear in mind when implementing one.

The most important facts at a glance:

• A digital advent calendar appears on hotel websites as well as on social media channels and includes promotions and offers
• The benefits of a digital advent calendar include increasing reach and engagement rates on social media, as well as attracting new guests
• In your digital advent calendar, you can include vouchers for your hotel services, other offers, but also general information and interesting facts about your accommodation

A digital advent calendar is the modern pedant to the classic advent calendar you surely remember from your childhood. Hotels use it as a marketing tool and embed it on their website or social media channels. It also counts down the days until Christmas, with a new window opening each day. But instead of candy, it is filled with offers and marketing activities.

Implementing a digital advent calendar doesn't have to be difficult. You can choose from numerous providers, where you can also get pre-made designs. Likewise, you can have a custom design created that takes into account all the principles of your corporate identity.

More and more hoteliers are taking advantage of digital advent calendars. These benefits include:

• Simple and effective way to create content for websites and social media channels
• Increasing the reach and awareness of the hotel
• Attracting new guests
• Enhancing the hotel's reputation
• Improving customer relationships
• Increase engagement rates on social media platforms
• Regular customer loyalty

• Free stay at your hotel
• Free breakfast
• Christmas prize draw
• Voucher for the massage or sauna offers
• Free dinner in the hotel restaurant
• Christmas products such as mulled wine and biscuits
• Food or handmade gifts from your local partners
• Voucher for the next stay at your hotel
• Content about innovations in the hotel, suitable excursions for the holiday season and Christmas traditions in your accommodation

Now that you've gathered ideas for your digital advent calendar, it's time to promote it. There are numerous ways to do so:

• Promote your digital advent calendar on your website through landing pages and banners.
• Post your advent calendar on your social media accounts every day until Christmas to remind your guests. Add hashtags like #adventcalender and #christmas to increase your reach.
• Ask your business partners to promote your advent calendar on their social media accounts. They will certainly be willing to do so if you include their products as prizes in the calendar.
• If you want maximum results, ask nano- and micro-influencers to promote your advent calendar. As payment, you can offer vouchers for your hotel services or free weekend stays.
• If you have a sufficient budget, you can also use social media ads or Google Ads to market your digital advent calendar.

You don't have the capacity to create your own digital advent calendar or your own reach on social media is still too small?
Then take the opportunity to participate in our HolidayCheckAdvent calendar by providing one of 24 prizes and benefit from our reach.

To participate in our advent calendar, feel free to email us at partner@holidaycheck.com.