Continuously improving the guest experience can significantly improve the image of your accommodation. When guests feel comfortable in your establishment, they are not only more likely to come back. They also write positive reviews about the hotel and recommend it to others. This leads to more bookings, a higher occupancy rate and ultimately higher revenues. In this article, we present tips to improve the guest experience at your hotel.

1. Create a smooth booking process

Are you using a website to boost your hotel bookings? If so, you should set it up so that the booking process is smooth from start to finish. To do this, you need the following elements on your website:

• Comprehensive information about your hotel, including room types, hotel amenities and services
• High-quality photos and videos showing your hotel rooms, lobbies and nearby attractions
• A booking system to capture and process bookings
• Multiple contact options - from email and phone numbers to chatbots and messengers
• Online payment options
• Your current promotions and seasonal specials

Tip: Create a create a profile on HolidayCheck , because HolidayCheck is the largest travel review portal in the German-speaking world. Having your own profile on the platform increases your chances of being discovered and booked by your target group. You already have an account? Then log in directly

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2. Transform your hotel rooms into smart rooms

Smart rooms are rooms controlled by a combination of artificial intelligence and voice recognition technology. They can enhance the customer experience by allowing guests to control aspects of their hotel room through voice control.

To introduce smart rooms to your accommodation, for example, you can use services such as Alexa for Hospitality. It allows travellers to control multiple devices in their hotel room by issuing commands to Alexa smart speakers. This allows guests to control the lights or turn the TV on and off without lifting a finger, among other things.

3. Implement the Internet of Things (IoT)

In simple terms, the Internet of Things (IoT) refers to the digitally networked universe of smart devices. These devices are all equipped with Internet connectivity, sensors and other hardware that facilitate communication and control over the Internet.

The IoT can enhance the guest experience in many ways. For example, devices in hotel rooms can be set to automatically regulate temperature or lighting conditions. Similarly, digital key codes can be sent to guests' phones, eliminating the need for physical keys and key cards. In addition, the IoT provides hotel staff with real-time information about the operating status of equipment in the rooms. This allows them to anticipate and make necessary repairs before your guests' stay is affected.

4. Take advantage of Artificial Intelligence

Artificial intelligence can help you improve the guest experience in a number of ways. AI solutions make it easier to capture and update customer preferences. They record your guests' past booking behaviour as well as their likes and dislikes, the services they have used in the past and their level of satisfaction. This allows you to curate and optimise each guest's personal experience. You can also use AI chatbots on your website and social media platforms. This allows customers to ask questions without much effort and get an instant answer 24/7.

Furthermore, you can use Artificial Intelligence to set your hotel room rates. It processes large amounts of data on occupancy, demand and trends in the local market. Based on this information, it creates price recommendations in real time and develops a dynamic pricing structure that works best for your hotel.

5. Provide free and fast Wi-Fi

For many holidaymakers and business travellers, Wi-Fi is very important. It is best to offer free and fast Wi-Fi in every room or hotel area. If this is not possible due to technical limitations and the size of your hotel, be sure to inform your guests before booking.

6. Respond to the complaints of your guests

Instead of getting angry, see feedback as an opportunity to improve your accommodation. Instruct your staff to listen to guests' complaints and act accordingly. They should always be polite, apologise for any shortcomings, resolve the matter where possible and notify senior management to ensure an effective resolution.

Satisfied guests, on the other hand, should encourage you to leave reviews on platforms such as HolidayCheck. Positive reviews create a solid brand image that further increases bookings and sales.