Web Push for your marketing
With Web Push notifications, you can easily reach more potential guests and increase the contact with them. We explain how to make the best use of this function and why you should include them into your marketing.
What are Web Push Notifications?
Web Push notifications are clickable short messages that appear directly on the potential guest´s screen (both on the desktop and on the mobile screen). When potential guests click on this notification, they are taken to the HolidayCheck website or to the respective offer for which the advertisement was placed. The advantage of Web Push is that the notifications are supported by all leading browsers (Chrome, Firefox, Safari etc.). The Web Push notification also appears on the screen when it is in locked screen mode.
How do Web Pushes work?
As soon as potential guests go to our HolidayCheck site, they receive a notification which asks for the permission to send notifications. The potential guest can either agree or decline this request. If the request is accepted, the website can send push messages to the potential guest, even when he is not visiting the HolidayCheck website at that time. Web Pushes make it possible to quickly send potential guests individual offers, promotions and discounts from your accommodation. If you would like to highlight special deals, Web Push is the perfect solution for that.
What can you achieve with push notifications?
Thanks to the smaller amount of information, a single Web Push is easier for potential guests to absorb and understand. Because of that it is safe to send several Web Pushes in one day. This type of promotion therefore offers fast advertising at a high frequency and at the same time avoids overloading the potential guest. In addition, you can ensure that the Web Push notification reaches your potential guests and does not get lost in a very full e-mail inbox.
E-mails are usually more detailed and richer in information and can therefore cover broader and more extensive topics. Web Pushes, on the other hand, are shorter but more specific and more targeted to your hotel or offer. Therefore, Web Pushes achieve a 30 times higher interaction rate than e-mails. The reachability is increased immensely, because Web Pushes can actually be delivered to over 60% of the selected subscribers. Different segmentations are also possible if an offer is aimed for only one explicit group of potential guests.
All the advantages at a glance:
- More frequent and faster contact
- Increased reach
- Information is broken down into small bites, allowing greater frequency
- Reachability is increased
- WebPushes reach potential guests, even when their screens are in locked mode
- Supported by all leading browsers
- Easy to use
- Delivered to over 60% of the selected subscribers
- Different segmentations are possible
- 30 times higher interaction rate than e-mails
Here's how you can easily integrate WebPushes into your advertising
Please contact us and we will then plan the pefect campaign for you including Web Pushes. Afterwards you will receive an exclusive Web Push notification with the teaser or offer for your hotel. The creation of the accurate advertising message is included. The notification can be delivered to a selected segment of a total of 100.000 potential guests. Web Pushes are the perfect complement to E-mail and Newsletter marketing and can promote dialogue with potential guests. Since no personal data is collected, the mailing is not subject to data protection laws.
Test our advertising format now, increase your reach and convince with an exclusive Web Push notification!
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