WebPush for your marketing
With WebPush notifications, you can easily reach more potential guests and increase the contact with them. We explain how to make the best use of this function and why you should include them into your marketing.
What are WebPush Notifications?
WebPush notifications are clickable short messages that appear directly on the potential guest´s screen (both on the desktop and on the mobile screen). When potential guests click on this notification, they are taken to the HolidayCheck website or to the respective offer for which the advertisement was placed. The advantage of WebPush is that the notifications are supported by all leading browsers (Chrome, Firefox, Safari etc.). The WebPush notification also appears on the screen when it is in locked screen mode. WebPush is currently a strong growing channel, so don't miss this opportunity!
How do WebPushes work?
As soon as potential guests go to our HolidayCheck site, they receive a notification which asks for the permission to send notifications. The potential guest can either agree or decline this request. If the request is accepted, the website can send push messages to the potential guest, even when he is not visiting the HolidayCheck website at that time - the WebPushes. WebPushes make it possible to quickly send potential guests individual offers, promotions and discounts from your accommodation. If you would like to highlight special deals, WebPush is the perfect solution for that.
What can you achieve with push notifications?
Nowadays, thanks to technical devices, our potential guests can be reached at almost any time. WebPushes make it possible to contact them even more frequently. Thanks to the smaller amount of information, a single WebPush is easier for potential guests to absorb and understand. Because of that it is safe to send several WebPushes in one day. This type of promotion therefore offers fast advertising at a high frequency and at the same time avoids overloading the potential guest. In addition, you can ensure that the WebPush notification reaches your potential guests and does not get lost in a very full e-mail inbox.
E-mails are usually more detailed and richer in information and can therefore cover broader and more extensive topics. WebPushes, on the other hand, are shorter but more specific and more targeted to your hotel or offer. Therefore, WebPushes achieve a 30 times higher interaction rate than e-mails. The reachability is increased immensely, because WebPushes can actually be delivered to over 60% of the selected subscribers. Different segmentations are also possible if an offer is aimed for only one explicit group of potential guests.
All the advantages at a glance:
- More frequent and faster contact
- Increased reach
- Information is broken down into small bites, allowing greater frequency
- Reachability is increased
- WebPushes reach potential guests, even when their screens are in locked mode
- Supported by all leading browsers
- Easy to use
- Currently approx. 700.000 subscribers
- Delivered to over 60% of the selected subscribers
- Different segmentations are possible
- 30 times higher interaction rate than e-mails
Here's how you can easily integrate WebPushes into your advertising
First things first: using WebPush notifications is very simple and easy.
Feel free to fill out the contact form and we will then get in touch with you to plan the pefect campaign for you including WebPushes. Afterwards you will receive an exclusive WebPush notification with the teaser or offer for your hotel. The creation of the accurate advertising message is included. The notification can be delivered to a selected segment of a total of 100.000 potential guests. WebPushes are the perfect complement to E-mail and Newsletter marketing and can promote dialogue with potential guests. Since no personal data is collected, the mailing is not subject to data protection laws.
Test our new advertising format now, increase your reach and convince with an exclusive WebPush notification!
More contributions
